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We are a simple, effective and affordable car dealer CRM ILM solution
About Us

Dealer Lead Track’s Mission is to help new and used car dealers improve sales volume and increase back end profits while reducing advertising expenses. Dealer Lead Track provides a web based lead management system for new and used car dealerships of all sizes in North America. There is no software to buy or contracts to sign. Dealer Lead Track offers a simple-to-use digital ups log CRM / ILM website that guides sales staff to consistently accept, catalog, follow-up, and close customers, while providing essential reports helping owners and managers improve closing ratios and eliminate wasteful advertising expense. Dealer Lead Track automatically populates incoming autotrader.com email leads, cars.com email leads, ebay motors email leads, and auto by tel email leads making sales staff more efficient while reducing follow up times with customers. Dealer Lead Track offers a free thirty day trial with no up-front costs or obligation. Sign up today.

Auto Dealer CRM / ILM Solutions

Dealer Lead Track is a complete auto dealer CRM / ILM solution that ensures that sales staff accepts, catalogs, follows-up, and closes incoming sales leads properly for every incoming lead. Dealer Lead Track’s web based auto dealer CRM / ILM solution guides staff to properly connect with customers creating lasting relationships for years to come.

Sales Staff Solutions

Dealer Lead Track guides staff to capture important customer data and manages sales leads from the initial contact throughout the entire sale. Productivity of both novice and seasoned sales staff improves since Dealer Lead Track consistently guides staff through important steps of each sale.

Solution to Improve Warranty Penetration

Dealer Lead Track guides staff to follow up multiple times if a warranty was not purchased during initial purchase. After sale follow up attempts increase warranty sale opportunities increasing back end profits at new and used car dealers. If a warranty was purchased, follow up reminders are created at warranty expiration so new offers can be made.

Solution for Management

Utilize simple management reports to confirm all leads are worked properly from start to finish, track advertising to target marketing dollars and quickly adjust advertising campaigns to be more effective, track closing rates, and restock inventory for customers you are currently losing.

Increase Repeat Customer Solution

Dealer Lead Track creates future contact reminder dates after the original sale increasing repeat customers, which leads to improved dealership profits with repeat customers who buy faster with larger gross profits.

Stand Alone Web-Based CRM / ILM Solution

Dealer Lead Track is a stand-alone CRM / ILM solution for new and used car dealerships of all sizes. Dealers do not need to adjust current system providers such as F&I, accounting, or web site management. Dealer Lead Track is 100% web-based so there is no software to load.

Manage every customer lead properly from initial contact throughout the entire sale maximizing every lead opportunity increasing sales volume
Automatically catalog customer information from incoming emails from Autotrader.com, Cars.com, and many more popular website portals
Calendar reminders help organize your day. Calendar reminder actions include follow up phone calls, emails, test drives or delivery appointments
Watch How It Works
Sign up today for Dealer Lead Track's CRM ILM free 30 day trial
Sign up today for your free 30 day trial
Dealer Lead Track helps improve your closing rate, target marketing dollars with solid real time advertising data, and follow up with customers when they are ready to buy. Accomplish all this with Dealer Lead Track's easy-to-use web-based customer management system. Dealer Lead Track will not change your sales process. We enhance your sales process improving the performance of all sales staff leading to increased sales. Sign Up Now!

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What is CRM / ILM?

CRM is an acronym that stands for Customer Relationship Management and ILM is an acronym that stands for Internet Lead Management. Both define how you create, develop and manage relationships with your potential, current, and past customers. Dealer Lead Track’s web-based internet lead management CRM / ILM system utilizes technology that creates lasting relationships with customers by prompting sales staff to contact a customer at the exact time a customer is looking to purchase, and creating satisfied customers today and potential repeat customers tomorrow, leading to increased sales both now and in the future. Running a successful new or used car dealership without a focused lead management system or CRM / ILM is a difficult task.

Auto Dealer CRM Solution

Dealer Lead Track is a complete web-based auto dealer CRM / ILM solution that ensures that your sales department accepts, catalogs, follows-up, and closes incoming sales leads properly for every customer. Successful customer relationship management, or CRM, does not benefit only your dealership. The customer also wins. Dealer Lead Track’s web based auto dealer CRM /ILM solution guides staff to properly connect with customers, creating lasting relationships for years to come.

  • Auto Dealer CRM /ILM Solution for Sales Staff. Dealer Lead Track guides staff to capture important customer data and manages sales leads from the initial contact throughout the entire sale. The productivity of both novice and seasoned sales staff improves with tools that consistently guide them through the important steps of each sale. When the sale is complete, Dealer Lead Track organizes customer information into a long lead database allowing staff to follow up years in the future, creating repeat buyers.
  • Auto Dealer CRM / ILM Solution to Improve Warranty Penetration. Dealer Lead Track guides staff to follow up multiple times after the sale if a warranty was not purchased at delivery. Multiple follow up attempts will increase warranty sales increasing profits at new and used car dealers.
  • Auto Dealer CRM /ILM Solution for Management. A variety of management reports assist in managing your dealership. Utilize these reports to confirm that sales staff work all leads properly from start to finish, track advertising to target marketing dollars and quickly adjust advertising campaigns to be more effective, track closing rates, and restock inventory for customers you are currently losing.
  • Auto Dealer CRM / ILM Solution Creates Repeat Customers. A dealership’s best resource is repeat customers; yet past customers are rarely contacted about purchasing another vehicle. Dealer Lead Track creates contact reminders at various future dates after the original sale to increase repeat customers, which leads to increased dealership profits. Contact reminders also are created for Warranty and GAP follow up to increase back-end penetration rates.
  • Auto Dealer Stand Alone CRM / ILM Solution. Dealer Lead Track is a stand-alone CRM / ILM solution for new and used car dealerships of all sizes. Dealers do not need to adjust any current providers from F&I, accounting, or web site management.

Auto Dealer CRM / ILM Software or Auto Dealer Web CRM / ILM

Traditional PC or Mac based CRM software is being replaced by web-based CRM / ILM, also known as “hosted CRM”, "hosted ILM", “on demand CRM”, or "on demand ILM". More companies than ever are rapidly moving to web based applications like Dealer Lead Track because to be successful in today’s internet driven automotive marketplace, it is more important than ever to maximize every incoming customer lead and catalog every customer interaction to improve customer relations. With Dealer Lead Track’s monthly subscription pay-as-you-go CRM / ILM, there is no large up-front software investment that’s difficult to install and maintain. With Dealer Lead Track’s web based CRM / ILM lead management system, all that a user needs to access the system is a computer connected to the Internet. There is no software to purchase or install.

  • Auto Dealer Web CRM / ILM Provides Value.Eliminates the need for expensive software and the need to install software onto your computer. With Web CRM / ILM there are no updates to install. Dealer Lead Track Web CRM / ILM system is 100% up-to-date at all time.
  • Auto Dealer Web CRM / ILM Offers Instant Access. Sign up now and immediately utilize Dealer Lead Track, allowing instant implementation instead of waiting weeks or months for CRM Software to be customized and installed.
  • Hosted Auto Dealer CRM / ILM Allows User Easy Customization. With an online Web CRM / ILM solution like Dealer Lead Track, customization is easy. Management can add or delete users, add or delete advertisers, set advertising budgets, setup incoming lead auto population from autotrader.com, cars.com, ebay motors, and auto by tel directly online via Dealer Lead Track’s easy-to-use “Dealer Dashboard.”
  • Web Based Auto Dealer CRM / ILM Features Painless Future Upgrades. Because future CRM / ILM upgrades are deployed on our servers, you’re always working with the latest version with our web-based CRM lead management system so upgrades are never a headache. Upgrades occur behind the scenes just like upgrades to your favorite websites like Google, Yahoo, and ESPN.

To summarize:

Web Auto Dealer CRM / ILM Solutions

Web-based CRM / ILM, on-demand CRM, on-demand ILM, hosted CRM, , hosted ILM, or cloud computing CRM / ILM all mean the same thing. These terms refer to the delivery of CRM / ILM solutions offered by Dealer Lead Track over the internet. With Web CRM Solutions there is no expensive software to purchase, install, or maintain.

Cloud Computing & CRM / ILM Solutions

The future has arrived in the world of computers and cloud computing is that future. What does this mean for auto dealer CRM / ILM Solutions?

Affordable monthly subscription plans with no up-front investment and instant deployment is what cloud computing and Dealer Lead Track have brought to the auto dealer Web CRM / ILM Solution space. Auto Dealerships of all sizes now benefit from cloud technology that allow even the smallest stores to utilize similar tools that the largest auto groups use without any up-front costs or development.